The shortage of skilled workers, the War for Talents, and demographic change make it clearer than ever: retaining employees through targeted measures is crucial to prevent turnover. Moreover, every new hire incurs costs and takes a great deal of time. A well-established team is also more productive than one that is constantly onboarding new members and saying goodbye to valuable employees. Lastly, a high level of employee retention enhances employer branding and makes recruitment efforts more convincing.
Six Pillars of Successful Employee Retention
Retaining employees successfully relies on six different factors. As an employer, work on these areas, remain open to the needs of your employees, foster satisfaction and motivation within the team, and thereby reduce turnover. Below, we’ve summarized some examples for each pillar:
1. Work Environment and Organization
Mitarbeitende wünschen sich ein Arbeitsumfeld, das zu ihnen passt und in dem sie sich wohlfühlen. Dazu zählen beispielsweise individuell eingerichtete Büros, flexible Arbeitszeiten und -Modelle, Remote Work, kostenlose Getränke und Parkplätze. Hier kannst du kreativ werden!
2. Health and Leisure
Measures in this area not only strengthen employee retention but also ensure a healthier and more efficient workforce. Offer free fruit, company health insurance, massages, or nutritional counseling. Supporting gym memberships or bicycles is another attractive initiative.
3. Professional Development
Invest in the continuing education of your employees. Talent development encourages interest and personal growth—an appealing motivation boost for many professionals. The prospect of advancement within the company also plays a key role in employee retention strategies. Promoting leaders internally also saves time and money for HR.
4. Strong Employer Branding and Recruitment Marketing
For many employees, it is important to work for a company with a good public reputation. This makes employer branding, a positive candidate journey from the first contact, and transparent internal and external communication essential. Another attractive benefit for your team: offer bonuses to employees who successfully refer new talent.
5. Corporate Culture and Transparency
Talents want to identify with the values of their employer. Sustainability and social responsibility are key factors here. In addition, employees want a work environment where their opinions are heard and make an impact. This paves the way for innovation, which boosts both employee satisfaction and the company’s success and competitiveness.
6. Financial Benefits
Salary and other financial perks are among the most important measures for sustainable employee retention. Fair compensation is essential to keep employees long-term. Those who contribute more should be compensated accordingly. Bonuses and other financial incentives remain effective ways to increase employee satisfaction.
Equally Important: Modern Processes and Tools
In addition to all these employee retention measures, it's important to invest in modern tools, technologies, and HR systems to stay competitive and avoid losing talent to companies offering more modern and better-equipped workplaces. Start with managing your human resources—using e-recruiting software! Discover the wide range of features in our live demo or book a free consultation. We look forward to hearing from you. *We place great importance on diversity and inclusion. That’s why we strive to use gender-neutral language. Where we use the masculine form, it serves solely to improve readability.