Why is strong employer attractiveness so important?
It is no secret – though still underestimated at times – that the job market has been shaped by a “war for talent” for several years now. This phenomenon is being fuelled by a shortage of skilled workers, making it significantly more difficult to find qualified employees than in the past. To remain competitive in the race for top talent, companies must focus on strengthening their employer brand. The right measures act as a dual magnet – attracting potential candidates and retaining existing staff alike.
Which Factors Enhance the Appeal of Your Employer Brand?
Employer attractiveness is about much more than free soft drinks and fruit baskets in the office. It goes beyond a healthy work-life balance and an attractive salary package. Today’s employees seek meaning and purpose in their work. They also desire autonomy, a high degree of decision-making freedom, and appealing development or career opportunities that allow them to realise their personal potential.
Equally important: modern and appealing employers offer hybrid or fully remote working models, flexible working hours, and a contemporary working environment. Successful teamwork is just as valued by employees as genuine appreciation and gratitude. Competent leadership also plays a crucial role, especially when management adopts a supportive leadership style and communicates transparently.
Interestingly, the need for security among employees has increased since 2020. This includes both long-term employment prospects and comprehensive occupational health management. Corporate health management (CHM) is therefore becoming increasingly important – especially for the younger Generation Z. Nonetheless, traditional benefits such as those mentioned at the beginning should not be overlooked.
Figure 1: What employers/candidates value most Source: https://www.employer-branding-now.de/studien-im-vergleich-welche-eigenschaften-arbeitgeber-attraktiv-machen#indeed_recruiting_report_2023
A Suitable Company Culture Matters to Potential Applicants
How you position yourself as an employer – both internally and externally – what values you embody, and the prevailing company culture are all critical factors for both applicants and existing staff. The key concept here: Employer Branding. As the interface between HR and marketing, it positively reinforces your company’s image and strengthens your employer appeal. This is vital for attracting the right candidates – after all, they are seeking a corporate culture that aligns with their own lived values and expectations.
Strengthening and Maintaining Employer Attractiveness Is an Ongoing Process. Building and maintaining employer attractiveness requires continuous effort and long-term commitment. With the help of Refline’s e-recruiting software, you can reduce administrative workload by up to 70 percent – giving you more time to focus on what really matters. Try our live demo today!