What is Google for Jobs?
Google for Jobs is not just another job board – it is a kind of collection of job advertisements from various sources such as career pages and relevant platforms. With this feature, Google aims to make the number of search results significantly more appealing and personalised. For recruiting, this function is optimal, as it begins precisely where the candidate journey usually starts – with a search query.
Setting up Google for Jobs – how does it work?
Therefore, it is very worthwhile to set up Google for Jobs. On the one hand, this works automatically if the job adverts are already listed on the usual job boards. However, companies have no direct influence over the display and presentation of the job offer. Hence, it is advisable to place one’s own job advertisements on Google for Jobs and thereby direct potential applicants straight to the company’s own career page.
Google for Jobs can only be used if the job advertisements are accessible online via an individual link and the career page on which these adverts appear is indexed. The following steps are necessary to be listed in the search results:
- Add structured data: For Google to find all relevant information about the job offer, structured data are required. These are essentially code components that must be embedded in the HTML code of the job advert at the appropriate places. For example, the job title, working hours, and employer’s name. Certain details are mandatory, others recommended – such as salary information. These are then displayed in Google’s job box and can be filtered by candidates. The “Job Posting” markup is helpful for this.
- Test code, use plug-ins: Once the job offer is provided with all structured data and the markup is inserted into the source code of the page, the code or the URL of the job advert should be tested. Online tests are available for this. Only if everything is correct will the page appear in the search results. Incidentally, if your career page is based on WordPress, there are several practical plug-ins available to assist in setting up Google for Jobs.
- Use the Indexing API: Well-filled structured data alone do not guarantee that Google will find the job adverts immediately and display them in the search results. With the Indexing API, you inform Google that a new job advert has been uploaded on the career page. This reduces the time it takes for the page to become visible to potential applicants.
- Set up sitemaps: Sitemaps summarise for the search engine which information, images, and other files can be found on the website. Using sitemaps, Google can also be shown which of these are particularly important and how various pages relate to one another.
- SEO: Keywords for greater visibility: Search engine optimisation (SEO) is also important for the career page. Good SEO ensures your jobs appear in top positions in the search results. Appropriate keywords, images, videos, clear formatting and headline structure, as well as a meta description, are among the crucial elements.
- Monitoring via the Google Search Console: Google for Jobs set up? Now monitoring plays a decisive role. With the Search Console, recruiters keep an eye on how the job advertisements perform in Google for Jobs – particularly through impressions and actual clicks. The console also shows indexing errors that can be quickly rectified.
Successful recruiting with Refline
Filling open positions quickly and appropriately, writing good job adverts, setting up Google for Jobs, and simultaneously not losing sight of the concerns of permanent employees: the daily working life of many recruiters is full and often hectic. Simplify your recruiting with the e-recruiting software from Refline. It reduces administrative effort by up to 70 per cent. At the same time, it ensures optimal communication with applicants and facilitates internal coordination. Discover the features of our software right away and start our live demo. Do you have questions about the application? We look forward to hearing from you and will be pleased to advise you!