New technologies, innovative methods and more efficient processes: in order to be and remain attractive to employees and potential candidates, digital transformation is essential. This also has significant implications for personnel management: HR digitalization and changes in a company's cultural structures go hand in hand.
Digitizing personnel management – the role of HR
Remote work instead of a fixed office desk, technologies like Zoom and Microsoft Teams for digital collaboration, and remote onboarding – all of these changes have become standard since the pandemic. For HR, digitalization primarily means an expansion of responsibilities. The role of HR professionals in this process is significant. The goal is to successfully drive the digitalization of personnel management and support the strategic objectives of the organization. HR plays an active role in analyzing existing HR processes to identify areas that could benefit from digitalization, as well as in selecting and implementing appropriate HR software solutions. In addition, HR professionals should support employees during the digital transformation process, reduce fears and resistance, and ensure that employees benefit from the advantages of digitalization. Recruiters also bear some responsibility for ensuring that employees and managers face the change with openness, adapt to the new conditions and challenges, and are willing to acquire the necessary skills. This requires a kind of role shift. HR today is increasingly about personnel development, linking work more closely with learning, breaking down hierarchies, and further promoting individual self-management. It is also the responsibility of HR to identify suitable candidates who possess future-ready digital skills.
HR digitalization: making recruiting more efficient and dynamic
In the context of digital transformation, HR takes on a dual role. Active recruiting also requires new methods, for example through the use of e-recruiting software. Job postings and career pages should be optimized for search engines. A modern applicant management system also helps make the application process and communication between companies and candidates more efficient. To recruit successfully in the digital space, HR professionals should rely on Refline's e-recruiting software. Job ads are branded in the company's CI/CD and distributed through any number of channels. With these and many other attractive features, administrative effort for HR is reduced by up to 70%. Additionally, the e-recruiting software collects key metrics and reporting data that transparently highlight where processes can be improved and competencies strengthened. The keyword here is recruiting analytics.
Fully digital HR: test Refline's e-recruiting software now
A setup tailored to specific needs, direct interfaces to job boards, company websites, and social media channels, and a significant reduction in all administrative tasks make the e-recruiting software a powerful tool for HR digitalization. Start the live demo now or schedule a non-binding consultation – the Refline team looks forward to hearing from you.