Multiposting has become an essential part of modern recruiting. If you want to attract the right candidates, you need to publish your job ads where your target audience actually spends time – and that’s no longer limited to traditional job boards. With multiposting, you can publish your job ads across multiple relevant channels at the same time – quickly, easily, and efficiently.
What is Multiposting?
Multiposting means publishing a job ad on multiple platforms at the same time – usually automated through software. This includes general job boards, specialized niche portals, career sites, social media, or industry-specific networks. The advantage? You reach more people with less effort – and the right talents see your job ad exactly where they are active.
Why multiposting matters for you
The benefits of multiposting speak for themselves:
- Greater reach: Your job ad is visible where your target audience actually is.
- Less effort: No need to manually post on each individual platform.
- Targeted posting: Depending on the job, you can choose the most relevant portals.
- Full overview: You manage everything centrally through one tool – ensuring transparency and saving coordination time.
- Better control: You can evaluate which channels perform best and adjust your strategy accordingly.
Your strategy for successful multiposting
Not every job belongs on every platform. Before you start, ask yourself: Who do you want to reach? And even more importantly: Where does this target group spend time online? A solid target group analysis is the foundation of effective multiposting – because only if you know which channels your employer brand use, can you place your job ad where it will actually be seen by the right people.
For very specific roles, niche portals are ideal – they allow you to directly reach qualified professionals. If you’re aiming for broader visibility, complement them with large general job boards. Depending on your industry and audience, social media can also be a powerful channel.
And don’t forget: the quality of your job ad matters. It should match your target group – in tone, content, and visual presentation. A clear and appealing job ad not only increases the chances of receiving applications but also strengthens your employer brand. Your job ad represents your company – so invest the time to craft a professional message that truly resonates.
Seamless multiposting – reach your goals efficiently with Refline
You don’t need an extra tool to implement professional multiposting: in our Refline e-recruiting software, multiposting is already seamlessly integrated. You can plan your job postings strategically, publish them automatically on over 200 job boards, and analyze channel performance afterwards – all from one central platform. This allows you to continuously optimize your recruiting strategy, save time, and reach exactly the right talent for your company. Fast. Efficient. Flexible. And without any system breaks. Multiposting has never been easier.