Successful online interviews
Tips for a convincing video job interview
Online interviews are now part of everyday recruiting – but not every conversation on screen leaves a professional impression. Technology, atmosphere and personal interaction play a decisive role in virtual interviews. Here you can find out how to make a good impression digitally and create a pleasant conversation – despite the physical distance.
Talent akquisition | HR Trends | Vanessa Hunkeler-Bolliger

Tips for a Convincing Online Interview

Why Online Interviews Are in Demand Today Many talents prefer a digital interview – and for good reason: long commutes are eliminated, time investment is reduced, and nerves are spared. Especially for a first meeting – a preliminary introduction – the online interview often proves to be a more efficient solution. The organizational effort is minimal, and both parties can get a personal yet non-binding first impression. Particularly for remote positions, inviting candidates for an on-site interview may seem contradictory. 

Online interviews offer many advantages:

  • Better candidate experience – efficient, convenient, seamless 
  • Wider reach – international candidates can be interviewed more easily 
  • Faster scheduling Increased competitiveness – many companies already rely on virtual interviews 
  • Attractiveness for younger generations like Millennials and Gen Z
Naturally, there are also challenges: technical issues, limited body language, and the lack of insight into the company. However, with proper preparation, these obstacles can be easily overcome.

How to Prepare for an Online Interview

The content preparation is largely the same as for a traditional interview– – but the environment differs significantly. 

Key considerations:

  1. Technical check: stable internet, working microphone and camera, headset if necessary
  2. Lighting & image: use a ring light or good ambient lighting; many tools offer blurred or virtual backgrounds
  3. Professional setting: a neutral, quiet place free of distractions. Ideally, a tidy desk or a roll-up banner with the company logo
  4. Question framework: consistency ensures comparability, even online
  5. Facial expressions & voice: pay close attention to facial expression and a pleasant tone – since body language is limited, these aspects are key

This last point is especially important – people often frown or appear tense without realizing it. An open expression and a calm, clear voice go a long way in creating a friendly and confident impression

Creating Connection at a Distance

In online interviews, the traditional handshake is missing – making an empathetic welcome even more essential. Greet your counterpart warmly, explain the process, and briefly introduce yourself and the company. Small talk helps ease tension. Even through a screen, authenticity is possible: maintain eye contact, smile, listen actively, and provide verbal feedback. Show genuine interest – it will be felt, even virtually.

Making the Company Tangible – Remotely

One downside of virtual interviews: candidates don’t experience the team or company culture. You can creatively compensate for this:

  • Offer a virtual office tour – live or via video 
  • Introduce the team via video call or short video presentation 
  • Allow time for questions about daily work routines, tools, remote culture, and onboarding
This gives candidates a real sense of the company – even without an in-person visit.

Conclusion: Preparation + Personality = Online Success

A successful online interview relies on solid preparation, technical diligence, and a human touch – despite the distance. Follow these tips to make a professional impression. Looking for a structured guide with sample questions? Download it here!

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