Recruiting Analytics & KPI: Keine Angst vor Zahlen im Recruiting!
Get more out of your data – how to make recruiting analytics easy and impactful.
Imagine being able to significantly improve your recruiting process – using data you already have. Recruiting Analytics gives you insights that count. This article shows you which KPIs matter, how to interpret them, and why a data-driven recruiting approach can give you a decisive advantage.
Talent akquisition | Recruiting strategies | Vanessa Hunkeler-Bolliger

What is Recruiting Analytics?

How do candidates find your company? Which channels do they use? Which job board works – and which one doesn't? Recruiting analytics helps you answer these questions – quickly, accurately, and with data. These metrics, also known as KPIs (Key Performance Indicators), show what’s really working in your recruiting. They provide insight into the candidate journey and help you align your strategy with your target audience.

What does Recruiting Analytics actually do for you?

When you know what works, you can make better decisions – and faster. Recruiting analytics helps you select the right channels, use resources more efficiently, and attract the right talent more effectively. In short: you save time, reduce costs, and improve your chances of receiving qualified applications.

Which KPI should you track?

  • Source of Hire – Where are your candidates coming from?
  • Time to Reply – How fast do you respond to applications?
  • Time to Hire – How long does the process take from posting to contract?
  • Duration of each recruiting stage
  • Total number of applications (e.g. per year, per position, per recruiter)

What should you pay attention to when analysing?

You’ve defined your key KPIs – but now what? It's all about clarity, focus, and the right tools. To truly benefit from your data, keep the following points in mind:

Don't Give Up
Starting out with data analytics takes patience – but it pays off. Start small, analyse your first KPIs, and gradually refine your process.


Stay Focused

Don’t get lost in data overload. Be clear on which metrics are tied to your goal. Fewer KPIs, clearly analysed, are better than an overwhelming flood of irrelevant numbers.


Use Smart Tools

With a solution like Refline, your data is anonymised automatically, stored securely, and prepared as actionable reports. You can group analyses by topic – e.g. candidate experience, HR performance, application source or gender. That gives you a clear, compliant overview at all times.


Conclusion: Recruiting analytics doesn’t have to be complicated. Use the potential of your data – and make your recruiting measurable, efficient, and future-proof. Want to learn how to use your KPIs strategically? Talk to us – we’ll show you how.

Book a consultation now!