How to implement recruiting measures on TikTok
- Authentic insights: TikTok allows companies to offer a behind-the-scenes look, providing an authentic impression of the work environment. Short clips of employees in action or fun glimpses into everyday office life create a personal connection with potential candidates.
- Hashtag campaigns: By creating their own hashtags, companies can specifically search for applicants and build a community around their brand. This not only increases visibility but also makes it possible to identify talents who already have an interest in the industry or company.
- Creative storytelling: TikTok’s creative nature enables companies to present their recruiting message in an entertaining and engaging way. Storytelling through short videos helps create an emotional bond and arouses the interest of the target audience.
TikTok Recruiting: The Benefits
Viral overnight: Videos go viral on TikTok daily – the platform offers enormous reach and fast visibility.
Young target group: A large portion of TikTok users in Switzerland are between 13 and 24 years old. This makes the platform an ideal way to reach and attract young talent.
Creative marketing: TikTok allows brand presentation like no other platform. Choose particularly creative approaches to draw attention to your company, clearly differentiate yourself from competitors, and demonstrate your understanding of innovation and trends.
New approaches require preparation time
TikTok recruiting is a new, innovative tool in personnel acquisition. Developing a comprehensive strategy takes time. Refline’s e-recruiting software has your back: it reduces administrative recruiting effort by up to 70%. This gives you sufficient resources to familiarize yourself with recruiting measures that are still relatively unknown, such as TikTok recruiting. Get started now and benefit from the free trial account.