E-Recruiting & Recruiting
Successful strategies for modern talent acquisition
Good employees are key to the success of your company. But how do you find them? This guide shows you how to combine traditional recruiting strategies with digital e-recruiting for maximum reach, efficiency and quality.
Talent akquisition | HR Knowhow | Vanessa Hunkeler-Bolliger

What is recruiting – and why does it matter?

Recruiting describes the entire process of talent acquisition – from job advertisements and sourcing to onboarding. The goal is to bring the right candidates into your company at the right time. But it’s not just about quantity – quality is key: people who truly fit your team will stay longer and contribute more. 

Key tasks in recruiting include:

  • Profiling: Defining job requirements
  • Talent Attraction: Reaching and engaging potential candidates
  • Applicant Management: Handling and evaluating applications
  • Employer Branding: Building an attractive employer brand
  • Active Sourcing: Proactively approaching talent
  • Candidate Relationship Management: Building and maintaining talent pools
  • Onboarding: Integrating new employees effectively

E-Recruiting: How digitalization transforms recruiting

E-Recruiting stands for "Electronic Recruiting" – digital processes in talent acquisition. This includes job posting, application tools, and automated applicant management systems. 

 Digital Recruiting Channels:

  • Company career pages 
  • Online job portals 
  • Social media & business networks 
  • Mobile recruiting via smartphones or tablets 
  • Digital job fairs & webinars

Features of Modern E-Recruiting Systems:
  • Easy job posting across multiple channels (multiposting) 
  • Simplified, automated candidate communication 
  • GDPR-compliant data storage 
  • Integration of talent pools & matching functions

Benefits of e-recruiting at a glance

Efficiency 

Up to 70% less administrative effort

Reach

Reduce scatter loss, target audiences better

Transparency 

Real-time insights for HR & hiring teams

Candidate Friendly:

Mobile applications, fast feedback

Employer Branding 

Modern presence across digital touchpoints

Flexibility

Adaptable, scalable, and measurable processes


E-recruiting isn’t just a tool – it’s a strategic decision in the fight for top talent.

Recruiting Channels: analog vs. digital

Analog 

Print advertisements

Job fairs

Headhunting

Employee referrals

Digital 

Online job boards, Company career sites

Online events & webinars

Active sourcing via social media

Talent pool & matching tools

Ideally, combine both worlds: Extend traditional touchpoints digitally and evaluate them with data.

A modern recruiting process – step by step

  1. Needs assessment & profile creation 

  2. Job posting & channel selection 

  3. Applicant management & pre-selection 

  4. Interviews & assessments 

  5. Contract negotiation & offer 

  6. Onboarding & integration


With a smart applicant tracking system, each of these steps becomes easier – more transparent, efficient, and mobile.

Conclusion: Recruiting is more than managing applications

The future of recruiting is hybrid. Those who combine traditional methods with digital opportunities save time, increase reach, and project a professional image. Whether you're new to HR or a seasoned pro – modern recruiting requires structure, smart tools, and a clear strategy. Want to take your recruiting to the next level? Let’s talk – we’ll show you how to combine analog and digital channels for maximum success.

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