Recruitment Process
How Companies Attract New Talent
The recruitment process covers all the steps a company takes to attract new talent – from analyzing hiring needs to onboarding successful candidates. A structured recruitment process is essential for efficient hiring. In this article, you’ll find out which measures are part of a professional recruitment process, which best practices have proven effective, and why it plays a key role in both employer branding and recruiting success.
HR Knowhow | Recruiting strategies | Refline AG

Recruiting is a key discipline within the field of Human Resources (HR). The term "recruiting" is derived from the Latin word recrescere, meaning "to grow again." Historically, it was used in a military context to refer to the enlistment of capable soldiers.

Today, recruiting refers to the process of searching for and selecting candidates who are best suited for a given position within an organization. Recruitment requires a targeted, structured approach—commonly referred to as the recruitment process. This process comprises various actions a company must take to identify and hire qualified personnel.  

The Recruitment Process in 10 Steps

The classic recruitment process is typically divided into the following ten steps:

  1. Requirements Analysis: In collaboration with the relevant department, the recruiting team determines the personnel requirements.
  2. Candidate Profile: Based on the needs analysis, a profile of the ideal candidate is developed.
  3. Job Posting: The person responsible for recruiting prepares a compelling job advertisement.
  4. Publication: The job opening is publicated across all suitable recruitment channels to quickly achieve high visibility within the target group. This includes the multiposting used in the ATS.
  5. Applicant Management: Applications must be reviewed and assessed. A central question is: How do companies handle incoming applications? Data protection regulations must also be observed. A professional applicant tracking system ensures that all data is stored securely and transparently, and deleted in a timely manner.
  6. Candidate Selection: How do recruiters select the most suitable application? Promising candidates are filtered from the applicant pool based on predefined criteria. Intelligent HR software can significantly simplify this step.
  7. Candidate Interviews: Promising applicants are invited to interviews. Often, several rounds are conducted, which may include tests or sample work assignments.
  8. Talent Pool: Impressive candidates who don’t get the job are added to a talentpool, allowing them to be contacted directly when future positions become available. Applicant tracking systems can automatically suggest suitable candidates from the talent pool when needed.
  9. Contract: Terms are negotiated with the selected candidate, and the employment contract is signed.
  10. Onboarding: Once the contract is finalized, the onboarding process begins. The new hire provides all necessary documentation (e.g. social security number, family record book, etc.).

Why a clear recruitment process creates real value

The recruitment process is much more than just an organizational routine: 

  • Clarity and efficiency: It makes sure responsibilities are defined and no applications get lost. 
  • Better candidate experience: A transparent process boosts applicant satisfaction. 
  • Employer branding: A professional recruitment process directly strengthens your employer image – showing appreciation and professionalism. 
  • Recruiting success: Companies that structure their processes fill positions faster and with a better fit.

Efficient Recruitment Through Digital Solutions

Recruiting is a complex and time-intensive process. However, with modern software solutions such as Refline, large portions of this process can be automated—resulting in a more efficient and transparent workflow. Recruiters, for instance, can use personalized mass communication tools or publish job ads across more than 200 job boards with just a few clicks. This can reduce administrative effort by up to 70 percent.  

Conclusion

A structured recruitment process is the foundation of successful hiring. Defining it clearly creates transparency, strengthens the candidate experience, and increases employer attractiveness. With digital tools, you can speed up processes, cut costs, and still provide professional support to applicants. 

Takeaway: Companies that continuously optimize their recruitment process gain a decisive edge in the competition for talent.