What exactly is Bleisure Travel?

The best of both worlds: with Bleisure Travel, employees extend or optimize their business trips to explore the destination outside of working hours. This blend of professional obligations and personal experiences increases employee satisfaction and motivation – while also promoting relaxation after a long day of meetings.

How employees benefit from Bleisure Travel

That’s not all that makes Bleisure Travel appealing to employees. Other advantages of this unique type of trip include: 

• Improved work-life balance: Working during the day, sightseeing in the evening – this reduces stress, enhances overall satisfaction, and supports a better work-life balance. 
• Personal enrichment: Exploring new places, cultures, and people can be a highly inspiring and rewarding experience. 
• Resource efficiency: Travel expenses are usually covered by the employer, so employees only bear the costs of their personal activities. Plus, travel days no longer count against annual leave.

Why Bleisure Travel benefits employers too

Bleisure Travel is growing in popularity – and companies that respond positively to this trend gain more than just appreciative employees. Advantages include:

• Employer Branding: Organizations that support Bleisure Travel present themselves as modern and employee-focused – a clear benefit in the war for talent and for long-term retention.
• Increased productivity: Happy and motivated employees tend to be more engaged and productive. 
• Networking opportunities: Employees in a relaxed setting are more likely to build meaningful new contacts and nurture existing business relationships.

What’s the difference between a Workation and Bleisure Travel?

Workation and Bleisure Travel are both modern ways of combining work and leisure, but they differ in duration, setup, and intent. During a workation, employees voluntarily work remotely from a vacation destination for an extended period. Unless agreed otherwise, they typically cover their own costs. Bleisure Travel, by contrast, is usually short-term. Its primary purpose is business-related, with the added opportunity to enjoy personal time through sightseeing or a brief private stay.

Attract and retain talent – with more than just trendy concepts

Innovative models like Bleisure Travel or Workations are especially attractive to younger talent. But attracting the right candidates, ensuring their satisfaction, and retaining them over the long term takes more than just modern travel policies. Our e-recruiting software supports you at every step: it helps you target suitable professionals more precisely, ensures transparent and traceable communication throughout the hiring process, and significantly reduces administrative workload. That way, you can focus on what really matters in recruiting.