Whether choosing a restaurant or browsing for a new novel in a bookstore: the first impression counts. The same applies to your employer brand. As the initial point of contact for candidates, your company's careers page reveals more about daily work life, teams, responsibilities, values, and the atmosphere. Everything must therefore be spot on. But how is the best approach to the project “optimising the careers page”?
With these tips, you can optimise your careers page
Tip 1: Usability and Structure
All essential information should be visible at a glance for applicants. Endless scrolling, clicking, and searching can deter talent. Ensure that your careers page is particularly user-friendly and that the most important information is placed within the user’s direct line of sight.
Tip 2: Personal and Authentic
What does it feel like to work at your organisation? Provide honest insights into your company culture and introduce your teams. Pay attention to good storytelling – this helps create unique content that encourages candidates to apply.
Tip 3: Position Job Listings Prominently
Candidates should not have to search for open positions on your website. Optimise your careers page so that relevant job postings are immediately visible to applicants – ideally, they should be moving with the user throughout their visit. Also, ensure that the application process requires only a few clicks and that the length of the content does not discourage anyone.
Tip 4: Know Your Target Audience and Address Them Appropriately
Do you understand your target audience? Your careers page should be optimised based on this knowledge. Create a candidate persona and a corresponding journey that guides this individual successfully through the entire recruitment process.
Tip 5: Team-Based Optimisation
Optimising your careers page can be a significant task depending on your current status. Assemble a suitable project team. It is essential to include experts in employer branding to develop an engaging concept with defined requirements. Online marketing colleagues are familiar with website construction and tracking. Developers and UX designers will implement the concept – it can be worthwhile to outsource this expertise if you lack it internally. Other team members can contribute testimonials, quotes, and insights about working together and the atmosphere. For successful implementation, create a timeline, gather engaging content such as images and videos early on, and allocate sufficient time to test the optimised careers page before going live.
Need inspiration for creating an engaging, candidate-centred careers page? Unsure which points to address or whether you are targeting the right audience?
We have prepared a guide for you on optimising your careers page. It walks you through step-by-step how to build a user-friendly careers page and reach the right target groups.
Take your recruitment to a new level
Follow these tips to optimise your careers page and elevate your recruitment efforts – from expanding your talent pool and strengthening your employer brand to attracting a more diverse range of suitable candidates. Also helpful is Refline’s e-recruiting software, which reduces administrative workload by up to 70%, allowing your HR team to focus fully on high-quality talent acquisition.