Streamlining recruitment processes
What matters most: In order to secure certain apprenticeship positions, students are often required to go through highly disproportionate recruitment procedures. These range from initial assessments to mandatory information days, meetings with parents, general knowledge tests and multiple interviews. Such procedures severely impact equal opportunity – favouring primarily those young people who receive strong parental support. Moreover, these steps are no longer aligned with today’s expectations. Streamlining apprenticeship recruitment not only promotes diversity within your company but also strengthens employer branding among younger candidates.
Apprenticeship recruitment: What leads to success
How can the application process become a success? The key is targeted communication. Present an authentic image of your company – this works particularly well with engaging video content in which young employees provide real insights into their day-to-day work.
Use videos to introduce trainers and apprentices and to convey the working atmosphere within your organisation.
Make sure to maintain a presence on the right platforms: potential candidates for your apprenticeship roles are especially active on various social media platforms and use Google to gather information. Ensure that your careers pages are fully accessible and functional on all devices – particularly smartphones and tablets. Many young people now exclusively search for employers and job opportunities using mobile devices.
Make active use of social media to share regular insights into everyday working life and training at your company.
Careers pages are also a popular source of information for those seeking to learn more about a company and its offerings. A strong job advertisement is characterised by inclusive, target group-oriented language.
Save time and optimise your apprenticeship recruitment: our e-recruiting software
Optimise your apprenticeship recruitment process by avoiding unnecessary complexity and reducing your administrative workload by up to 70% with Refline’s e-recruiting software. The intuitive system offers personalised support – from building a talent pool to scheduling and customising candidate mailings. Book a consultation now or request our free live demo directly!