Employer Branding with Google My Business
How to Use It
If your company isn’t listed on Google, it may deter talent—casting doubt on your credibility and professionalism. A well-maintained or even creative Google My Business profile, on the other hand, draws potential applicants to your website. A powerful tool for successful employer branding.
HR Marketing | Refline AG

What exactly is Google My Business?

Google My Business (GMB) is a free tool from Google that allows companies to manage their presence in Google Search and on Google Maps. Relevant information such as opening hours, address, contact details, images, and reviews can be displayed compactly. This gives potential applicants a quick and comprehensive first impression of your company.

Strengthening Employer Branding with GMB

Originally launched as a tool for local search by businesses, restaurants, supermarkets and the like, GMB today offers a valuable opportunity for employers to strengthen their employer branding and appeal to potential applicants. When designed to be informative and engaging, such an entry can quickly become a bridge to your career page and current job postings. A real asset in the War for Talents — with minimal effort.

Advantages of a well-maintained Google My Business listing

Presenting your company: With GMB, you can upload high-quality, humorous or creative images that reflect your company values. Culture, employees, work environment — a clever Google My Business entry acts like a glimpse through the keyhole and can convey a positive image.

The opinion of others: GMB displays reviews from customers and employees. Positive reviews build trust with potential applicants and can encourage them to apply — or at least engage more deeply with your company.

Sharing updates: Google My Business can be updated regularly. This allows you to share successes, developments or events and present the impression of a dynamic and committed work environment.

Quick interaction: Through GMB, applicants can get in touch with you quickly and with just a few clicks. For a positive candidate journey, it’s of course important to respond to inquiries promptly.

Modern recruiting requires innovative methods

Google My Business is therefore an appealing tool for running effective Personalmarketing mit Google My Business. And with relatively little effort. And speaking of smart ways to simplify your work: our e-recruiting software is another attractive tool to elevate your HR management to the next level. Discover the software and its many features in an initial consultation or test our live demo. We look forward to hearing from you!

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