Finding the right candidates
10 strategies that work
Finding qualified talent is more challenging than ever. In this article, you’ll discover 10 proven strategies to target and attract the right candidates – from defining requirements to using smart tools. Ideal as a starting point for your recruiting process.
Talent akquisition | Recruiting strategies | Vanessa Hunkeler-Bolliger

#1 Clearly define requirements

A structured requirement profile forms the basis of every successful recruitment process. In addition to qualifications and specialist knowledge, work style and soft skills should also be included. This creates a realistic picture of the desired personality. More on this in the article about the optimal requirement profile

#2 Create a candidate persona

Put yourself in your target group’s shoes: What values, goals and channels appeal to your ideal candidates? The candidate persona helps you tailor your approach – and also keep an eye on cultural fit. More on this in the article on candidate personas.

#3 Keep your careers page up to date

Your website is the first point of contact for talent. Ensure a clear, easily accessible and authentic careers page with simple navigation and up-to-date job postings – ideally also with an option for unsolicited applications. This article contains helpful tips on how to optimise your careers page.

#4 Use active sourcing and a talent pool

Proactively approach potential candidates – e.g. via xeebo, LinkedIn or other talent databases. Especially for “difficult” profiles, Active Sourcing can be decisive in attracting suitable professionals. Ideally, you stay in touch with interesting profiles via a Talentpool and build a relationship.

#5 Reverse Recruiting einsetzen

Ever heard of Reverse Recruiting? No? It’s simple: turn the tables – present yourself to promising talent even before they consider applying. Reverse recruiting strengthens your employer brand and builds closeness at eye level.

#6 Recruiting via social media

Use social media strategically for your recruiting – especially for younger target groups. Whether Instagram, LinkedIn or TikTok: with targeted content you’ll reach candidates who aren’t actively looking. Want to learn more about social media recruiting? Read the article "Social Media Recruiting". 

#7 Attract talent at fairs & events

Industry events, vocational schools or university fairs offer ideal opportunities to meet talent in person. Your presence demonstrates commitment and opens doors to new contacts. Find out how it works here.

#8 Reach passive candidates

With Performance Recruiting you can reach exactly the right people – even if they’re not actively looking for a job. With precise targeting and online campaigns, your ads are delivered at the right time in the right place. More on this in the article.

#9 Promote internal recruiting

Make use of internal potential: internal job postings, further training and employee referrals can lead to quicker and more cost-effective hires – and strengthen employee loyalty. Want to know how to fully unlock this potential? Here’s the article "Internes Recruiting optimal nutzen". 

#10 Use e-recruiting software

Recruiting is complex – digital tools bring structure. A modern E-Recruiting-Software like Refline reduces workload, automates routine tasks, and enhances your professional presence towards candidates.


Want to know how it works? Then start your free trial today.